16 Jun It’s National Candy Month in Atlanta
Sweet treats such as candy and chocolate can deliver more than a sugary boost for Atlanta employees. They can also play an important role in an individual’s well-being according to “Sweet Insights: State of Treating 2020,” a recent National Confectioners Association (NCA) study, and John Downs, NCA president and CEO.
A key takeaway from the study, which surveyed more than 1, 500 adults about the products they buy and why, is the understanding that participants firmly believe that “chocolate, candy, gum and mints are an essential part of their lives and emotional well-being” and “that good emotional well-being leads to better physical well-being leading to a happy life.”
As with the snack and beverage industries, the confection or candy industry is also concerned about meeting consumers’ changing expectations. The industry understands that there are many different types of consumers and to be successful in the long run, they need to consider the demands of the less traditional candy consumer.
Manufacturer transparency is a key factor for this segment of consumer. They want to know where ingredients are sourced from, how those ingredients are produced, and if that process is environmentally sustainable. Alternative ingredient options including vegan, plant-based, and organic ingredients as well as a company’s approach to social responsibility also play a role in many consumers’ decision-making process.
Since National Candy Month occurs during the month of June, it’s a great time to add a bit more fun and sweetness to the start of summer. This year many Atlanta employees are craving an ‘emotional well-being’ boost after dealing with the COVID-related challenges of the past several months.
To meet Millennial and Gen Z employees’ desire to make choices based on personal preferences and beliefs, Atlanta employers should first inquire about the products their employees want and then offer a variety of traditional and alternative candy, chocolate, gum, and other sweet treats in the break room. There is plenty of space in vending machines and micromarkets to customize a refreshment menu that includes both.
Vending machines and micromarkets also support personal safety and hygiene policies as they offer products that are individually sealed and use 1-touch or contactless payment systems. Offering in-demand fresh food, snacks and cold beverages rounds out any refreshment menu and provides a safe way for employees to purchase items while staying safely on-site.
For more information about customizing your current break room menu or creating an entirely new break room experience, please contact Seventh Wave Refreshments at 404-754-9799. We look forward to hearing from you.